Whether you’re a seasoned collector or a first-time buyer, you’ll understand the thought process that goes into selecting a luxury watch. In my experience, Cartier timepieces not only retain their class and allure over the years, but also their value, making them an exceptional investment piece.
At Banks Lyon, we offer Cartier watches on finance, which allows the cost of your timepiece to be spread across several months. I’m here to guide you through how owning Cartier doesn’t have to feel out of reach, and how to make sure you choose a model that is a true investment.
Why Cartier Watches Retain Value
The Cartier brand has been associated with luxury, prestige, and timeless design since 1847. The Panthère collection, for example, has become an instantly recognisable Cartier symbol across jewellery and watches, from its original founding in the 1910s. Not only this, but the Santos is widely regarded as the first men’s wristwatch, designed in 1904 by Louis Cartier for Brazilian aviator Alberto Santos-Dumont.
Even though technical changes and alternative designs have occurred over the years, the core elements of the early Cartier watches remain the same as in the early 20th century, proving them to be timepieces that stand the test of time.
Certain models have historically appreciated in value or retained strong resale numbers. Vintage Tank Louis Cartier watches from the 1970s and 1980s have fetched prices well above their original retail.
Investment Models Worth Considering
I think with any Cartier, you’re getting a guarantee that it has investment potential. That said, choosing your perfect watch depends on your style, technical preferences, and personal taste. Here’s a closer look:
Cartier Santos-Dumont
A member of the broader Santos de Cartier family, the Dumont variation features a classic rectangular case and sleek design, with a strong collector following. Case sizes range from small, medium, large and extra-large, with chronograph and quartz functionalities available.
Recommended model: I think a trusted colour combination is the silver watch face and navy blue alligator-skin strap in the large variation (around a 43.5mm case size).
Cartier Panthère de Cartier
Known for their bracelet-watch hybrid design, the Cartier Panthère watches are the perfect decadent women’s watch, with options in gold, silver, rose gold and mixed-metal varieties. Like the Santos, the Panthère allows you to choose from mini, small, medium, and large sizes, with options of diamond set cases for additional brilliance.
Recommended model: The most wearable, everyday option is the mini Panthère in stainless steel. For a little extra dimension, this medium variation with rose gold and steel intersecting and a case fit with diamonds.
Stainless steel: £3,550.00 or from only £29.58 per month.
Stainless steel and rose gold: £13,800.00 or from only £115.00 per month.
Cartier Tank Louis Cartier
Perhaps the most iconic Cartier model, the Tank’s rectangular shape and timeless elegance make it highly sought after by both male and female wearers. These watches feature a signature alligator leather strap in colours such as brown, claret, and grey, typically featuring a gold case with different choices for dial design.
Recommended model: For a simple design with vintage charm, opt for the Tank Louis Cartier Large model with a deep brown strap and 18ct rose gold case.
£13,700.00 or from £114.16 per month with financing.
Cartier Ballon Bleu
The Ballon Bleu is a modern classic with a strong resale value and instant recognisability. Perfect for those who aren’t a fan of the traditional Cartier rectangular watch face. To the side of the main dial, there is a sapphire cabochon-shaped spinel, which is where the name for this collection stems. These watches don’t follow the same case sizing system as other Cartier watches, with varieties from 28mm to 42mm.
Recommended model: I think this Cartier watch is great for those who want to experiment with mixed metal or diamond-adorned watches, such as this gorgeous rose gold and steel piece, set with 61 brilliant-cut diamonds.
£15,800.00 or from £131.66 per month with financing.
Picking your next (or first) Cartier watch can be a complex decision, especially if you’re looking for a piece that retains its value over the years. Our team of experts are here to help both online and in store, by talking you through the different watches we have available and guiding you on the various collections.
Cartier Watches on Finance: A Smart Way to Buy
Luxury watches like Cartier can be a significant investment, but financing options make owning one more accessible. We offer 0% finance, and payment plans that allows you to spread the cost over a period of your choosing.
To get started with your financing journey, add your desired product to your bag and when checking out, select the ‘Monthly Finance’ option, and follow the on-screen instructions for completing your application. Payment plans are also available when purchasing in-store, so please speak to our team about this when you visit us.
Own a Cartier without compromise. Browse our collection and take advantage of flexible financing plans to secure your investment.