As a specialist manufacturer of larger watches TW Steel had an ideal position within the market for luxury watches. With current customer tastes becoming more and more favoured towards a larger watch, what used to be a unique selling point that resulted in a small market share is now becoming a huge marketing tool for TW Steel.
A classic TW Steel Watch
With the majority of their watches being of at least 48mm in diameter, they are significantly larger than most other luxury watches, about 10 percent larger than a large Rolex or TAG Heuer. The contemporary style of many of TW Steel watches is just a further addition to the modern, sophisticated feel that the brand try to achieve with all of their offerings.
With watches that look great when worn with a suit, but also are suitable to be worn with jeans, TW Steel are a great choice for anybody who is looking for a watch for all occasions that still has the luxury design and feel to it of a seemingly more specialised watch. TW Steel watches do not compromise however, they look just as good with a suit as many other luxury watches do, despite their dual appeal.
With beautifully crafted offerings like the TW Steel Tech watch range, with their athletic design that still maintains a feeling of elegance; these watches can be worn either on the golf course or in the boardroom. It is this versatility, combined with their contemporary style and the large size of the watches that has made TW Steel watches, and especially TW Steel Tech watches so popular.