The launch of the Freelancer collection in 2007 came with a new brand identity for Raymond Weil. They adopted a new concept as the driving force behind all of their hard work: “independence is a state of mindâ€. This rebranding and concept presented a new era for Raymond Weil and they chose the Freelancer to be the pioneer of that era.
For the independent family business, this new mantra could not have come with a better new model line; the freelancer is similar in many ways to its predecessors but with just a few subtle differences that make it stand out as a distinct and desirable time-piece. Staying true to the minimalistic tradition of the brand, most Raymond Weil watches in the freelancer range models feature no numerals at all (with some only stretching to two at twelve and six o’clock), the short stick hands and clear face complete the image of subtle sophistication. The most unique feature of the range is the date indicator that shows both the date today as well as the dates of yesterday and tomorrow in a design that shows the days slowly rolling past.
The Raymond Weil freelancer comes in a variety of different models that each follows a two tone colour scheme and a come with a quartz movement that is reliable, durable and precise. The style of the watch is simple enough to suit any occasion whether casual or formal, business or social. By sticking to the simplicity of efficient, flawless design, Raymond Weil has created a watch that you can wear at a special occasion without the watch being too showy or flashy.
As Raymond Weil reaches its third generation down the family, the grandchildren of the original founder look set to take up the exceptional work that they do there. With this new mantra and a modern range as attractive and relevant as the freelancer, there are some exciting developments to look forward to in the future of the luxury watch maker