November 7th, 2014

Introducing Endless Jewellery

Further to our recent blog that introduced you to our brand new range of Givenchy watches, we’re delighted to now bring you some more details about another recent arrival to our collection of luxury watches and jewellery; Endless Jewellery. A relatively current development that has only been in existence since 2013, Endless Jewellery was born within Europe to begin with, but in a very short space of time they have become a firm favourite with many audiences, including here in the UK.

Formerly associated with the globally acclaimed jewellery brand Pandora, the founder and CEO of Endless Jewellery, Jesper Nielsen (see right), elected to leave Pandora in favour of setting up on his own, and this family venture has now become established within more than 1000 stores across various areas of Europe. At Banks Lyon Jewellers, we’re thrilled to now be joining that list of authorised stockists.

2014 has seen Endless Jewellery pushing ever on with their impressive expansion, engaging further with their followers in Europe and beginning to set up a foundation in the United States. The Endless philosophy revolves around keeping it ‘real’. This means that the company upholds strong customer-focused values, among other things, and also holds fast to genuine sterling silver, real gold, leather and gemstones in each and every one of their products. The goal of Endless Jewellery is an ambitious one: ‘Becoming the world’s most popular jewellery brand for normal people’. That’s a very bold assertion, but from what we’ve seen so far, Endless are certainly going about things in the right way.

In terms of the Endless Jewellery range, charms and bracelets are definitely the focus, and personalisation is a readily apparent benefit. True to their attitude that always claims to look to benefit the customer, Endless Jewellery is eminently customisable, with – rather appropriately – seemingly endless colours and leather bracelet styles on offer. The affect of being able to combine single, double or even triple bracelets with gold, rose gold, sterling silver or gemstones really does open up myriad possibilities, meaning that Endless Jewellery can meet a full range of tastes.

We’ll be bringing you plenty more details about all of our Endless Jewellery options in the coming months, starting with a forthcoming feature on a few select pieces that boast Citrine stones; the recognised birthstone for November. Boasting contemporary styles alongside classical jewellery craftsmanship, and endorsed by many celebrated individuals like Jennifer Lopez,  there are plenty of reasons to love Endless Jewellery all the year around, but perhaps especially at this time of year.

With Christmas approaching, there’s no better time to look into Endless Jewellery for the first time, and, thanks to our dedicated personal shopper service, you’ll always be assured of receiving the very best item of jewellery to fit with your dress sense. If you’d like to find out more about any of our jewellery collections, please feel free to contact our helpful team by calling 01524 38 48 58 or emailing [email protected]. Start your collection today with Banks Lyon Jewellers.

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