For those immersed in the horological world, you’ll know that brand ambassadors are a vital part of a watch manufacturer’s marketing. From Maria Sharapova’s connection to TAG Heuer to John Travolta and David Beckham and their links to Breitling watches, a world famous brand ambassador doesn’t only look fabulous on advertisements; it speaks to who the brand is, its values, how it sees itself, and by extension, how its customers perceive it.
One of the longest-standing brand ambassadors is supermodel Cindy Crawford; the embodiment of elegance, style and beauty – all facets familiar to those who appreciate Omega watches. The former catwalk beauty has been associated with the Omega brand for 20 incredibly successful years. In order to celebrate the partnership, Omega held a special gala dinner in Mumbai. This luxurious event was attended by guest of honour Crawford, along with Omega’s Vice President and international sales director Raynald Aeschlimann and Abishek Bachchan, the Indian ambassador for Omega.
Before attending the formal gala – hosted at the ever-opulent Taj Mahal Palace – Omega’s famed brand ambassador opened Mumbai’s exclusive Omega boutique. It’s only the second time that Crawford has visited Mumbai; the first was back in 1998, just three years after taking on the prestigious mantle of Omega brand ambassador.
Speaking at the boutique’s opening, Crawford said: ‘I am amazed to see how Mumbai has changed since 1998 and yet it feels so familiar, bringing back some beautiful memories from my last visit here. The warm and welcoming nature of this city has drawn me back again, and I’m so happy I could be here to celebrate the launch of this magnificent collection.’
Ah, yes, that fine Omega collection. Of course, these events aren’t designed to simply highlight Crawford’s long-running association with the Swiss craftsmen, but also draw attention to Omega’s latest horological offering. The Omega Constellation Pluma is the latest addition to the elite Omega Constellation collection, first introduced in 1952.
The Constellation Pluma, with its distinctive coral-coloured dial, is sophistication itself, designed to be elegant at all times, thanks to its delicate, understated design. The timepiece itself also features state-of-the-art mechanical movements nestled beneath the intensely beautiful exterior. Such comparisons might be made with Omega’s fine brand ambassador; the perfect partnership.
While this particular addition to the Constellation family is aimed firmly at the ladies watch market, the Omega Constellation collection offers timepieces for both men and women. Should you be interested in owning Omega watches such as these, please do browse our extensive selection, or contact us on 01524 38 48 58, and our experienced staff will be delighted to assist with your individual requirements.
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