October 20th, 2011

Rolex Epitomizes Precision

The Cosmograph Daytona was introduced to the world almost half a century ago; it was specifically designed to meet the extensive demands of professional race-car drivers. Since its release the Cosmograph Daytona has been an impressive asset to Rolex and has been deemed an iconic symbol of luxury and excellence.

From as early as the 1930s Rolex have been developing unique chronographs. In the autumn of 1935 the infamous British race car driver Sir Malcolm Campbell wore a Rolex watch on his wrist when he set the land speed record, travelling over 300 miles per hour; a triumph which made him and his Rolex a worldwide sensation. In 1959 Rolex began its association with the Daytona international speedway in Florida. The sheer determination of these men is evident in the high level of achievement seen by millions all over the world. The 24 hour Daytona race represents both the power and overall endurance of cars and drivers, man and machine. Only absolute precision can satisfy the talented race-car drivers, Rolex is absolute precision.

The Rolex Cosmograph Daytona watch displays an engraved bezel which also serves as a tachymeter to calculate speed by measuring elapsed time over a pre-determined difference. Primarily developed for performance the Daytona also exudes an entirely magnetic quality. The striking design is truly captivating; variable styles throughout the range all radiate a certain unique characteristic; only born from the artistic minds at Rolex. The complex mechanism combined with mesmeric elegance form the Daytona time instrument; which is truly a credit to Rolex.

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