An aspirational brand, seen on the wrists of celebrities and sportspeople alike, Tag Heuer watches maybe purchased en route to an investment piece, but many collectors find themselves hooked on their design, flexibility and functionality, remaining loyal to the Swiss brand.
What is it about a Tag Heuer that grabs the imagination and feels so good on the arm? Innovators always, Heuer began in the 19th century, patenting an oscillating pinion that is still used in mechanical watches over 130 years later. The company produced the world's first dashboard chronograph the much-more-elegant predecessor to today's trip computer. Other unique developments have included moon phases, tide tracking and the world's first automatic chronometer.
It is unsurprising, with its immovable Swiss roots and long history, that Tag Heuer is the preferred and trusted brand for many sporting events and athletes. The brand's name has appeared providing official time-keeping and sponsorship for Formula 1 Racing, the Olympic Games and the Skiing World Championships.
The Tag Heuer Carrera was originally born from the epic race across the open roads of Mexico, the Carrera Panamerica, which ran from 1950 to 1955. The race was widely considered the most dangerous of all time and consisted of nine stages across five days of racing, taking in the country's newly completed highways that the government wished to bring to the attention and celebration of the world. The Carrera Chronograph was launched in 1964 and combined refinement with the spirit of sport, commemorating the gentlemen drivers of the previous decade.
Available in many different models, the Tag Heuer Carrera chronographs feature a Tachymeter bezel to time laps and track average speed. The automatic chronograph movement is also available in a fly-back model which starts timing automatically when returned to zero. Strap choices include a steel bracelet, black or brown alligator or, on the Grand Carrera, the signature Tag Heuer rubber strap.
The luxury watch brand of choice for athletes including British Formula 1 world champions Jenson Button and Lewis Hamilton, Tag Heuer is the ultimate in performance, style and cool.