TAG Heuer has always been a brand I hold in high regard. From timing the world’s most famous races to becoming the first Swiss watch in space, it’s a name that genuinely means something in watchmaking. In my opinion, owning your first TAG Heuer is a real milestone - it’s where passion meets prestige.
At Banks Lyon, helping people find their perfect TAG Heuer is something we take pride in. Whether you’re drawn to motorsport heritage, bold design, or a refined everyday piece, there’s a collection that fits. And with TAG Heuer watches available on finance, enjoying this iconic brand feels refreshingly achievable.
TAG Heuer Collections: Who They’re For and My Personal Picks.
TAG Heuer’s strength lies in its diverse collections. Each one speaks to a different kind of wearer, and that’s what makes the brand so compelling. Below, I’ve shared an overview of the key collections, along with a few models I personally recommend.
TAG Heuer Carrera – For the Motorsports Enthusiast
Inspired by the high-adrenaline world of the Carrera Panamericana, the Carrera line is all about clean design, legibility, and racing heritage. I think it’s ideal if you appreciate classic chronograph styling or want a piece of watchmaking history on your wrist.
My picks:
TAG Heuer Carrera Chronograph Automatic 42mm
Sleek, confident, and unmistakably TAG Heuer. I think this is a brilliant first luxury chronograph and one you’ll never tire of wearing. From £58.33 per month on finance.
TAG Heuer Carrera Date Automatic 36mm Green
A refined choice with a slimmer profile. Excellent for a more understated look in a variety of luxurious colours. From £31.25 per month on finance.
TAG Heuer Monaco – For the Style Icon
In my view, the Monaco is one of the boldest designs in watchmaking. The square case, the racing pedigree, the Steve McQueen connection, it’s instantly recognisable and unapologetically confident. This is the watch you choose when you want to stand out.
My picks:
TAG Heuer Monaco Automatic Chronograph 39mm
The ‘McQueen’ look for a true slice of 1960s racing culture. From £69.79 per month on finance.
TAG Heuer Monaco Chronograph 39mm Special Edition
A tribute to the “Dark Lord” edition of the watch from the early 1970s, perfect for lovers of sleek monochromatic designs. From £83.85 per month on finance.
TAG Heuer Formula 1- For the Everyday Sport Watch
The Formula 1 collection is built for durability, performance, and daily wear. I often recommend it to those just starting their luxury watch journey as it’s accessible, reliable, and unmistakably sporty.
My picks:
TAG Heuer Formula 1 Quartz 41mm
A great entry point which makes a strong wrist presence and reliability. From £16.66 per month on finance.
TAG Heuer Formula 1 Automatic 43mm
All the sportiness of the line, but with the added charm of a mechanical movement. From £27.60 per month on finance.
TAG Heuer Aquaracer – For the Adventurer
Designed as a professional dive watch, the Aquaracer has durability with refined aesthetics. I love how effortlessly it transitions from the ocean to the office.
My picks:
TAG Heuer Aquaracer Professional 300 Date Automatic 42mm
A robust diver’s watch with 300m water resistance and a modern, angular case. From £38.54 per month on finance.
TAG Heuer Aquaracer Professional 200 Solargraph 40mm
Uses sunlight to power the moment, making it especially practical and eco-conscious. From £31.25 per month on finance.
TAG Heuer Link – For the Refined Wearer
The Link collection stands apart with its elegant integrated bracelet and exceptional comfort. It’s ideal if you want something luxurious yet understated - a watch that feels polished without trying too hard.
My picks:
A beautifully proportioned ladies’ option, with diamond markers and a mother-of-pearl dial. From £29.16 per month on finance.
Experience TAG Heuer watches on finance with Banks Lyon
As an authorised TAG Heuer stockist, we’re able to offer flexible finance plans of up to five years. It’s a simple way to spread the cost of your watch while enjoying it from day one. To buy a TAG Heuer on finance, just add your chosen model to your basket and select Monthly Finance at checkout.
If you’d rather experience the watches in person, I’d always recommend visiting us in our Lancaster store. Our personal shoppers will guide you through the collections, help you try different models, and talk you through the finance process in a relaxed, no-pressure environment.
If you’re ready to take that next step into TAG Heuer, I genuinely believe there’s no better place to start.