As previously mentioned on our blog, and something fans of both sailing and all things horological will remember, the British watchmaker Bremont will be sponsoring the 35th America’s Cup. In addition to this, they will also become official timekeeper of the event – a fact that has been heavily marketed in promotional materials, where the strapline says it all: ‘America’s Cup. British Timekeeping.’
Specifically, the creators of the ever-popular Bremont Supermarine watches are partnering with the Oracle USA team and their world-class yacht Oracle II. As such, they have been heavily involved in ensuring that their timepieces are perfect for both landlubbers and those actually competing in the prestigious event. In fact, the extent to which Bremont have been taking their role as sponsor and timekeeper cannot be understated. Consider the fact that the new model Bremont watches, released to celebrate such a partnership, have been given to the sailing team in order to test just how appropriate the pieces are for those who seek maritime pleasures.

Having used them during training, the Oracle USA team expressed their requirement for the all new Oracle series of watches – released to celebrate Bremont’s historic partnership – to be more lightweight in nature. Bremont, naturally, listened to the needs of the professionals.

So we’re pleased to announce that the Bremont Oracle collection will now feature the option of a titanium build for the timepiece. This lightweight material will mean wearers, both in the sailing world and beyond, will hardly notice that they’re wearing a watch until they actually require its use. Not only that, but the titanium series will also add further style to an already fashionable accessory.
The America’s Cup begins tomorrow with the first leg held in Portsmouth, with Sir Ben Ainslie hoping to win the event for Britain. If he does so, it would be the first time that a British team has won in the race’s 164-year history, so of course, the American team are seeking any advantage they can get over the competition. In a competitive environment, the ability to operate without restrictions, particularly with regards to manual handling, is absolutely crucial. Bremont’s new titanium Oracle addition is sure to be a winner.

Should you be looking for well-crafted and highly accurate Bremont watches, rest assured that we at Banks Lyon are on hand to deliver. We provide an incredible array from the British-built timepieces for your perusal, all available from 0% finance with a 20% deposit. So please do browse our site or contact us on 01524 38 48 58 and our staff will be delighted to assist with your individual requirements.
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