The Ladies Longines Flagship is deserving of its title as a pinnacle of success for the company that has been winning precision competitions and designing revolutionary movements since its establishment in 1832. The flagship model can stand as the definitive Longines watch because it clearly displays an aesthetic nod to its predecessors in the original heritage flagship range of the 1950s whilst propelling itself into the modern age when it comes to technical movements and contemporary style.
The paired gold and silver bracelet completes this piece as a beautiful dress watch with a subtle elegance that Longines has built up as a brand over the years. It is not a watch that forgets to keep a firm foot in tradition; its classic look and inherent style is the mark of a quality Swiss watch. The thick gold circular case gives this timepiece a visual appeal that will make it a welcome accompaniment as it sits on the wrist and with a case size of only 26mm it is a delicate looking watch that demands detailed and careful attention from those eager to admire its beauty.
The minimalistic white dial creates a blank canvas that is brought to life with the incredibly thin gold hands and the small pointed hour indicators. The Longines logo of the winged hourglass takes pride of place in gold beneath the 12 o’clock mark. In 2002 the company celebrated its 170th year carrying the flying hourglass logo; a symbol which has grown to become internationally recognised as a symbol of quality and the fine watch-making craft. They have displayed their precision and dedication to technical performance in competitions and as official timekeepers of many major sporting events including Royal Ascot and Roland Garros the grand slam tennis tournament. Now with the ladies Longines Flagship they are displaying their passion to contemporary redesigns of classic aesthetics. Longines watches are a traditional Swiss brand of quality, elegance and accuracy and they have made it clear that they will carry that reputation with them into the future.